Yonatan is a result-oriented modern marketing strategist with strong business-focused background. He is driven and enthusiastic about the use of technology and automation to improve Marketing and Sales processes. Yonatan is an expert in data driven marketing and content marketing strategies, with over 16 years of experience, helping organizations utilize technologies to improve business performance. In 2016, he founded CliClap, an autonomous lead generation platform for B2B marketers. Prior to CliClap he opened a marketing agency, focused on helping brands transform their marketing operations into a data driven organization. Beforehand, he served as the Director of Global Marketing Operations at NICE Systems, managing a global team of marketing experts. The team was responsible for the implementation and execution of a demand generation machine across all of NICE’s Marketing teams around the world. During this period, he helped early stage marketing startups by serving as their design partner. Yonatan holds a B.Sc. in information systems and Industrial Engineering. He lives in Kfar-Saba, with his wife Liat and their four daughters Abigail, Ofri, Alona and Alma. In his free time, he loves taking his camera for a walk.