Russell Ketchum is a Senior Product Manager at Google and the Head of Google Analytics for Mobile Apps and also Google Tag Manager. With Google Analytics for Mobile Apps, Russell works with a dedicated team to make in-app and campaign-related data more actionable for developers and marketers. Prior to joining Google Analytics, Russell was the Vice President of Product Management for Brand Affinity Technologies where he designed and launched multiple iOS and Android apps along with engaging web experiences. Russell has a BA degree in Communication from the University of Southern California. He and his wife live happily in San Clemente, California.