Keren-Or is the CEO of Sirona.AI, an automated AI based platform designed for individual workouts outside the professional gym or clinic. Using proprietary machine vision technology, Sirona enables users to enhance their training routine while driving the risk of injuries down.

Keren-Or holds BA degree from Tel-Aviv University, where she was the representative to the student council for three years. During this time, she was also working for NextAge where she built the financial modelling infrastructure for growth-stage companies.

Keren-Or earned a Master’s in Business Administration (MBA) from the Hebrew University of Jerusalem in Israel, majoring in Finance and Banking.

After graduating, she worked for PwC as a Senior Consultant for Risk Management Solutions to the financial sector.

In 2012, she was the CEO and Co-Founder of OFEK Capital Cooperative Association.

In May 2017, she had my first sports injury while playing Soccer that inspired her to establish Sirona.