A leader in the Los Angeles blockchain ecosystem, Heidi promotes blockchain technology.  She is cofounder of the Los Angeles (UCLA/USC/City of LA) Blockchain Labs — a collaborative community of universities, government, startups, enterprise, nonprofits, and investors on a mission to educate, elevate and innovate in blockchain technologies. In addition, Heidi is CEO of Proof Of Art – a social publicity network used to promote and pay artists using blockchain; and Cofounder of HomeSidekick – a peer-to-peer mortgage-lending platform using smart contracts.  She is also an advisor for numerous startups including Spire (mobile crypto wallets for emerging markets) and DApper Network (developing blockchain technical talent), a guest lecturer at UCLA and USC, and a hand-selected participant for Richard Branson’s Blockchain Summit where 40 global thought leaders were invited to address blockchain’s potential for social impact. Prior to her blockchain activism, Heidi focused on turning around distressed assets, growing small businesses into top-tier national firms, and leading sales teams for companies including Ascension Insurance Services and AIG.