Eitan Lavi

Eitan holds over 12 years of experience in product management and marketing roles of multi-disciplinary, high-tech products from both startups and global corporation with focus on product management, strategy, marketing and business development.

He began his career at Negevtech (Startup Company in the Semiconductor industry) as Asia Senior regional application engineer located for 2 years in South Korea and later managing the full automation system of the company.
Shifting to printing at HP Indigo as a Product marketing manager, successfully managed one of the company flagship product ($50M revenue) throughout its full PLC up to execution, defining strategy and product roadmap, market research & analysis, Go-To-Market planning and implementation as well as instigating business leads and alliances.
Currently, Eitan is a Director of business development in TADBIK RFID division, responsible driving sales pipeline and capturing new business opportunities at new markets and territories for the RFID and the RF laminate world (Telecommunication).

While not working serving as a full-time dad of 2 kids, a CrossFit fan, Passionate swimmer, worldwide traveler and always on the look for new and exciting opportunities.
Eitan holds BSC in Electrical and Computer engineering and an MBA specializing in Strategic and International management from the Ben Gurion University