Saar is a seasoned marketing and strategy professional with substantial executive experience. He is currently leading Parenting Science that develops next generation developmental accessories for babies. Prior to that, in his capacity as a partner in BBDO consulting Israel and Founder & CEO of Idea Lab strategic consultancy, Saar led consultation projects in the private and public sectors on business strategy, product and marketing issues. He served as VP Marketing and Sales of the HABAS Group, then a leading luxury real-estate developer, marketing high profile luxury projects such as YOO Tel-Aviv by Phillip Starck and 1 Rothschild Blvd. He Co-Founded and served as CEO of Modius Networks, a startup company that created sophisticated computer vision solutions for the media industry. And he was a Marketing & BizDev Manger in Bezeq International, Israel’s leading ISP. Saar holds MBA (cum laude) from Tel-Aviv University specializing in Strategy & Marketing; And B.A. (cum laude) from Tel Aviv University in Phycology & Management.