It is one thing to have a great idea. It is even another to have a great product. However, neither of these are sufficient to create a successful business and deliver meaningful results for employees, shareholders, providers and patients. Success requires effectiveness in strategy, leadership and execution. In this session, we will focus on how to effectively and meaningfully leverage communication in order to achieve the results you desire and expect. After all, perception is reality, and the probability of your success is greatly impacted by your ability to communicate to the right audiences with the right messages at the right time.