Paul & Elisabeth Merage Foundation | Andre & Katherine Merage Foundation


Larry Wilk

Larry Wilk

Class Overview

Supply chain management provides a competitive advantage when the customer value proposition is aligned to the operations strategy.  This module will describe best practices and current challenges of global supply chains.  How do you measure and define success?  How do you design your distribution and channel strategy?  How do you decide what to operate vs. outsource?  How do you mitigate supply chain risk?  We will use various frameworks, exercises and tools to help refine your supply chain strategy

Supply Chain Curriculum:

  1. What is Supply Chain Management and Why is it Important
    1. Supply Chain Definition
    2. Best and worst case examples
    3. Defining & Measuring Success
    4. Complications & Disruptions
    5. Defining YOUR Supply Chain
  2. Linking Customer Value & Experience to Supply Chain
    1. Dimensions of Customer Value
      1. Conformance to customer requirements
      2. Product selection
      3. Price & brand
      4. Value added services
      5. Customer experiences
  3. “The Root Beer Game” Simulation
  4. The Value of Information
    1. Four Stage Supply Chains
    2. The Bullwhip Effect
    3. Strategy & Tradeoffs
  5. Distribution & Channel Design
    1. Internal
    2. Third Party Logistics
    3. Amazon Marketplace / FBA
  6. Risk Management
    1. Sources of Risk
    2. The Vulnerability Framework
    3. The Risk Management Plan
  7. Summary