Zvika has more than 20 years of experience in strategy, organization and business development. Prior to his role with Desert Labs, Zvika was Vice President of Shaldor, Israel’s leading strategy consulting firm. During his 15-year career with Shaldor, Zvika led dozens of projects with market leading players in Pharma, Food & Beverage, Hi Tech, Financial Services and Consumer Goods, such as Teva, Strauss Group, Tnuva, Heineken, Amdocs, Comverse, Nice, Bank Ha’Poalim, Isracard, Cellcom, and more.

In his role with Desert Labs, Zvika is leading the launch of Desert Labs’ products in the US market. He is also involved in building business relations with potential partners in various other markets. Zvika has a significant role in defining Desert Labs’ Snack Less innovative brand and product line utilizing its unique Hoodia parviflora plant.

 Zvika has an MBA from Tel Aviv University and a BSc in Industrial Engineering from the Technion – Israel Institute of Technology.