Yair Nativ is an entrepreneur passionate about improving people’s lives using technology.

Yair is the co-founder of Voiceable, providing websites with exceptional voice-based experiences driving customer engagement and improved bottom line results. Voiceable’s cloud-based platform offers brands the tools and services they need for easy and seamless integration of voice & audio into websites, aligned with existing visual & touch design. Voiceable’s machine learning engine learns users’ voice interaction, constantly improving experiences.

In 2012 Yair co-founded Safe Lane, in which he developed a mobile app that allows drivers to report severe traffic violations in real time. Yair recruited multiple government agencies, and in June 2017, Safe Lane was specifically mentioned in an Israeli government official resolution as the leading innovation for traffic safety, including a decision to fund its project in the amount of $2.8M. In total more than $4M were allocated to Safe Lane’s project, funding a special control center in Jerusalem and a new police unit, both working continuously with tens of thousands of volunteers. The system is the first of its kind in the world.

Yair is also a lawyer, a former journalist who wrote in leading media sites and has developed a successful app for Cogress, a leading investment company when serving as the company’s innovation manager.

Yair is a long-distance runner that ran the New York and of course Tel-Aviv and Jerusalem marathons.