Yael Sverdloff

Yael is an entrepreneur, innovator, business mentor and Executive Manager & Producer in media/entertainment and related enterprises with in-depth experience of almost 20 years. She is mentoring entrepreneurs and start-ups from inception to actualization. She provides scouting and consulting services for investors in New Media arena.

Holds a Master of Science, graduating ‘magna cum laude’ of New-York (NYIT) Institute of Technology – USA.


  • Founded and managed innovative TV content companies for leading broadcasters in Israel and acted as Executive Producer of over 500 prime TV shows such as the Israeli version of “Wheel of Fortune” for King World International– Sony Tri-Star Columbia and “Wonderful World” for Keshet Broadcasting, ( Channel 2 in Israel), in partnership with Erez Tal. Headed the development of advertising game formats and other entertainment programs for various franchise owners.
  • Responsible for the development and management of mobile content services for telecommunication companies and building innovative advertising platforms. Headed commercial collaboration for marketing initiatives and the establishment of a large-scale New Media division at Cellcom Ltd, a leading Israeli Cellular Provider.
  • Winner of the Guinness Book of Records for the “Milk in Space” commercial which Yael initiated and produced via BBDO for Tnuva Israel; a billion dollar multinational food manufacturer and distribute, being the first interactive commercial that was shot simultaneously in MIR in outer space and Moscow. This campaign received place in the Guinness Book of Records and received a gold medal for publicrelations [IPRA 98) as well as Worldwide accolades in all media, print, online and broadcast, such as the New York Times (Front Page), Advertising Age, Le Figaro, CNN, ABC News, NBC, BBC, SKY, TF1 and Awards: Cleo [1998], Honorary Mention in Epica (European advertising competition) and more.
  • Owner and manager of “ideatogo”; an innovative platform that transformed ideas and entrepreneurial initiatives into working enterprises.
  • Provided consulting services to NGOs and the corporate sector of the Israeli society in order to promote their awareness of social responsibility.
  • Hosted a weekly TV business and leadership skill coaching show on Israeli TV.

Yael is inspired by people’s creativity and believes that entrepreneurs are everywhere. Her challenge is to promote innovation and motivate the passion and the energy of entrepreneurs to improve and change our lives.

“Entrepreneurship is a gift and is my way of life. One of my goals is to empower and inspire people to create new products or service under conditions of extreme uncertainty”.


  • Linking investments and innovative enterprise.
  • Connecting ideas, entrepreneurs and solutions.
  • Executive leadership development and coaching.
  • Head of New Media Chapter – Merage Institute.