Michael J. Swenson, PhD
Michael Swenson is the Christensen Professor of Marketing at the Marriott School, Brigham Young University. He holds a PhD in Marketing from the University of Oregon. Professor Swenson’s research interests include sales force performance, marketing strategy, and marketing new ventures. He has published over 50 articles in journals and conference proceedings. In addition, he has published two books–Marketing Fundamentals and Startup Marketing Essentials. Professor Swenson is an active member of the American Marketing Association.
Prior to his academic career, Professor Swenson worked in business-to-business sales for Xerox and Digital Equipment Corporation (DEC). He has contributed to the success of startup businesses.
Professor Swenson is a recipient of various “teaching excellence” awards. He has taught in executive education programs across the United States and around the world.