M Michael Swenson
Michael Swenson is the Ford Professor of Marketing at the Marriott School, Brigham Young University. He holds a Ph.D. in Marketing from the University of Oregon. Professor Swenson’s research interests include sales force performance, marketing strategy, and marketing new ventures. He has published over 50 articles in journals and conference proceedings. In addition he has published two books–Marketing Fundamentals and Startup Marketing Essentials. He served as associate editor of The Journal of Personal Selling and Sales Management from 1995 to 2001 and he was a member of the journal’s editorial review board from 1993 to 2010. Professor Swenson is an active member of the American Marketing Association.
Prior to his academic career, Professor Swenson worked in business-to-business sales for Xerox and Digital Equipment Corporation (DEC).
Professor Swenson is a recipient of various “teaching excellence” awards. He has taught in executive education programs across the country and around the world.