Elie Dekel serves as the president of Saban Brands, an affiliate of Saban Capital Group. Formed in 2010, Saban Brands acquires and develops a world-class portfolio of consumer properties and capitalizes on the company’s experience, track record and capabilities in growing and monetizing these brands through content, media and marketing.

Dekel manages the company’s diverse portfolio, which includes iconic brands such as kids brand Power Rangers, fashion and lifestyle brand Paul Frank, among others. He provides strategic guidance to the company’s management team, which accounts for decades of experience in media, content creation, branding, licensing, marketing and finance. In addition, Dekel serves as co-president of Vortexx, a multi-media entertainment platform focused on delivering high-energy action, adventure and comedy content. Dekel oversees the company’s broadcast business: VORTEXX airing Saturdays from 7 a.m. – noon on the CW. Dekel also oversees Saban Brands’ digital initiatives including ZUI.com, the leading kids-safe internet site and browser (Kidzui), and The Playforge, a mobile developer with successful game titles including Zombie Farm and Tree World. Prior to working with Saban Capital to launch Saban Brands in 2010, Dekel served as head of Consumer Products for 20th Century Fox where he headed the worldwide licensing, promotion and consumer products marketing for many of their film and television ventures, including The Simpsons, Family Guy, James Cameron’s Avatar and Ice Age, among others. Prior to Fox, he worked as an agent at Creative Artists Agency (CAA), specializing in content creation and brand integration for several of the agency’s highest profile projects such as American Idol and Hasbro’s Transformers; The Movie. Previously, Dekel was president of Saban Consumer Products/Fox Family Worldwide, where he oversaw the company’s worldwide marketing and branding efforts.