Class Overview
This module will prepare you to plan and engage with U.S corporations, as customers, partners and/or competitors. How should you adapt your business model for the U.S. market? How can you leverage corporate innovation models to speed development and adoption? Why do companies want/need to work with start-ups? What benefits and challenges are there? What are the various corporate engagement models with start-ups? How is it different to launch with a corporate partner? What are different revenue/sales generation models? How can you distribute your products & services? We will use various frameworks and tools to answer these questions.
Working with U.S. Corporations Model Curriculum:
- Business Models Design
- Types of new business models
- Documenting using “Business Model Canvas”
- Adapting your Business Model for U.S. market
- Organization Innovation Models
- Internal Division
- Dedicated R&D
- Outsource / Acquisition
- Partnerships – Companies & Individuals
- Corporation & Start-Up Partnerships
- Critical success factors
- Challenges & barriers
- Corporate Engagement Models
- Hackathons
- Corporate Incubators & Accelerators
- Corporate Venture Capital
- Launching & growing with a Corporate partner
- Organization
- Operation
- Control
- Growth
- Revenue, Sales & Distribution
- Direct sales
- Distributors, agents and integrators
- Licensing
To apply the above concepts, we will use the case “Google & Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley (A)”. Please read the case beforehand and answer questions 1,2,3 and 5 included in the case. For the last part of question 5, please use your expected location.