Paul & Elisabeth Merage Foundation | Andre & Katherine Merage Foundation

Professor

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Nathan Miller

Nathan Miller

Class Overview

Introduction to Strategic Communications

This interactive workshop provides an overview of strategic communications for business leaders. It introduces a set of principles to guide executives in defining their communications objectives, crafting and delivering messages, and developing successful strategies to reach their target audiences. Participants will leave with a set of tools, techniques, and tactics that facilitate more effective communications – whether you are sitting down for a media interview, presenting to a potential investor, connecting with customers, or navigating a crisis.