Paul & Elisabeth Merage Foundation | Andre & Katherine Merage Foundation


Dr. Leonard Lane

Dr. Leonard Lane

Senior Lecturer, Strategy

The Paul Merage School of Business University of California, Irvine

Class Overview

In this highly interactive session we will provide you a blueprint enabling you to get your product the initial traction it needs to eventually reach the majority of the market and not die in the chasm between the early adopters and pragmatists. The session will provide you insights on how to focus your efforts on a small, well-defined segment of the Early Majority market in order to successfully cross the chasm. We’ll talk about finding the segment that best lines up with your strengths. How to target where the existing dollars are to pay for your product and determine if the opportunity is big enough to matter to you, but small enough that they’re being ignored by larger competitors.