Paul & Elisabeth Merage Foundation | Andre & Katherine Merage Foundation


Sasha Strauss

Sasha Strauss

Managing Director

Innovation Protocol, Strategic Brand Development

Class Overview

Module Description:

A rich introduction to all things branding —  from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.